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The Process is More Important Than the Goal

Choose “to become” rather than simply “receive”

Anthony Moore
8 min readSep 30, 2021


“The process is testing you as well as teaching you. If you pass the test and learn the lessons, you get to go on to your next process. If you fail a test and quit rather than retake the test, the process spits you out.” -Robert Kiyosaki, Rich Dad Poor Dad

The personal transformation that occurs when you train yourself to become a millionaire is infinitely better than the money itself.

Being someone who knows how to make a million dollars is infinitely better than simply having the money.

Yet this isn’t how most people see value. Most people perceive all the value to be in the result, not the process.

For example: most new bloggers would probably say they’d rather have an instant 100,000 followers than undergo the process of earning them. Most unhealthy individuals would probably rather have a sudden 6-pack rather than become a new person by earning it.

Not only is this lazy, it’s self-destructive. If you don’t learn to wield massive success before it happens, it will destroy you.

The process is infinitely more valuable and important than the result.

When you commit to the process — never giving up, creatively overcoming setbacks and obstacles, trying new strategies — a powerful metamorphosis happens. You literally transform in the process.

This change is the real value.

People who “just want the prize” miss this entirely. They don’t realize how valuable and powerful the transformation is, which is only possible from taking the hard way around.

In the words of James Allen from As a Man Thinketh:

“Even if a man fails again and again to accomplish his purpose (as he necessarily must until weakness is overcome), the strength of character gained will be the measure of his true success, and this will form a new starting point for future power and triumph.”



Anthony Moore

Writer for CNBC, Business Insider, Fast Company, Thought Catalog, Yahoo! Finance, and you.