Thanks for the response, Ian! Interesting take on Google. I agree they have a huge priority on the money, and indeed they will get those ads out there to get paid. But as far as organic reach, and non-ad stuff (everything below the first 2–4 ads on a google search), I think it’s a different game for them. I know for myself, I almost always skip past the ads and go to the organic results, which I think is a common practice for the average consumer.

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