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I Was Consistent For 60 Days, and I Became More Successful Than My Friends.
Years ago, I started a podcast about my love for craft beer. I called it Moore About Beer.
I had no fucking idea how to make a podcast.
But there I was, a naive little amateur, who just wanted to talk about beer.
I recorded my first episode on a lunch break from work. I was working from home that day. At 12:00pm, I clocked out of my computer, ran into my sweltering bedroom, closed the windows to minimize noise (making the room even hotter), and recorded my first episode. My shirt was drenched in less than 15 minutes.
But I finished the episode. Then I logged back into work.
I did this each Friday for two months.
I jerry-rigged a website together. I fumbled through hosting software so I could put my episodes on iTunes. I watched YouTube videos on how to edit videos on my laptop.
I told no one. Who would I tell? My mom? No one liked craft beer like I did. I had no one to talk to. I just recorded, published, and went about my day, for months.
One day, I got an email from a lady saying she was hosting a local craft beer fair, and wanted to sponsor my podcast. She found an episode of mine, and liked it. We ended up printing two dozen posters…