Hi Ashlynn. What I meant by that was, in the past, SEO and keywords and “gaming” search engines were viable strategies to get traffic. But Google’s algorithm has evolved so much (and is still evolving) to filter out all but the most relevant information.
More importantly, blogs and personal websites aren’t gaining as much traffic anyway. Even with FB ads and the like, traffic is still scarce. SEO was powerful before, but bloggers who are relying solely on that nowadays are a dying breed. Better to write amazing content to real people on a place like medium.