Greatness Is A Choice, But Most People Choose No
“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.” -Jim Collins
Every person can be the best in the world at something.
Isn’t that invigorating?
There is something you can do better than literally any single other person alive.
Many people don’t believe this is true.
Their vision is too small to see it. They think they know all the categories, and they’re already taken. Mark Zuckerberg has taken the “social media” category, Warren Buffet has taken the “investing” category, etc.
This oversimplification is a grievous error. Anybody can achieve greatness, should they choose to. The path might not be traditional or easy to map, but it’s there.
There are two reasons why most people will never achieve greatness.
First, finding your unique, best-in-the-world talent takes time and energy to find.
Second, once you find that talent, it takes more time and energy to develop it.
Most people just don’t want to put in the time or energy.
Sadly, many people will never really know what their unique talent is. The world suffers because the rest of us will never get…
