Photo by Hayley Kim Design on Unsplash

Enthusiasm is Common. Endurance is Rare.

Sociologist Josh Morgan conducted a rather interesting study on the number and status of podcasts on iTunes from 2005–2015.

Here are some key highlights:

  • About 200,000 individual podcasts were created, with about 5,000 new ones added every month since then.
  • The average podcast had 12 episodes, about 2/month for 6 months.